Training company F45 taps kiwi rugby royalty for campaign
Training company F45 has launched a social campaign starring former All Blacks Dan Carter and Richie McCaw.
The campaign features a film of the former All Blacks, both considered rugby royalty in New Zealand, sweating through an F45 workout.
The campaign aims to capitalise on Carter and McCaw’s rugby associations by launching around the current international rugby test between Ireland and New Zealand.
The film launched across social channels just before the rugby game.
Carter and McCaw are the latest celebrity names to work with F45; the training company is backed by Mark Wahlberg and counts David Beckham, Cindy Crawford, Magic Johnson and Greg Norman as fans.
The campaign was created by Abel and Exit Films.