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By Taruka Srivastava, Freelance journalist

July 13, 2022 | 1 min read

The World Gold Council is aiming to dispel misconceptions around gold and spotlight how it is an asset in its latest campaign.

As part of the campaign created by AKQA, a spot has been launched featuring ‘The Auburns,’ where every family member has distinct tastes and requirements – but they all own gold.

After conducting market research looking at the misconceptions around gold and the different personas and their priorities, the World Gold Council developed the creative.

The campaign will be running for three months across TV channels in the UK, US and Canada, as well as on social media platforms including LinkedIn, Twitter, Instagram, Facebook and YouTube.

Creative Creative Works Akqa

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