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Creative Creative Works OOH

Numan erects cocky billboards to break erectile dysfunction taboo

By Taruka Srivastava, Freelance journalist

July 13, 2022 | 2 min read

Men’s health brand Numan has launched a digital out-of-home (DOOH) campaign with the aim of normalizing men’s health concerns and addressing erectile dysfunction.


Numan’s billboards feature a wiener (sausage), a pistol (toy gun) and a pecker (cockerel)

The billboards feature a wiener (sausage), a pistol (toy gun) and a pecker (cockerel), alongside the call to action to ‘fix yours at’

The data-driven campaign was planned and bought by Bountiful Cow.

The campaign is running across Ocean Outdoor’s DOOH network at sites including Westfield London, Leicester Square and Canary Wharf, and spans key cities such as London, Birmingham, Liverpool and Glasgow. It is further supported by existing TV, broadcast video-on-demand (BVOD) and radio, and runs until November 2022.


Matthew Davies, chief growth officer, Numan said: “This campaign is completely aligned with our mission to normalize men’s health issues, to break down taboos and get people talking about them. We are excited to launch this campaign and to provide more men with solutions to improve their health and wellbeing, as we look to close the gender gap in healthcare-seeking behaviors.”

Adam Foley, chief executive officer at Bountiful Cow, added: “Introducing high-impact OOH inventory to Numan’s media mix takes advantage of the broadcast brand-building power of OOH to further boost awareness and capture attention in a typically conservative category. DOOH allows us to trigger the creative at the most effective times of the day and to create mental availability for potential buying situations.”

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