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Butternut Box ads showcase dog food that’s too good to stay around for long

By Taruka Srivastava, Freelance journalist

July 12, 2022 | 2 min read

Butternut Box has photographed dogs giving their natural expressions after seeing a tasty meal in its new billboard campaign ‘Fresh Food So Good.’

So fast

Five dogs were selected from the #DogsDeserveBillboards competition

The campaign was placed in 856 different sites across Central and Greater London to celebrate the entertaining reactions from dogs when they are faced with fresh food. Five dogs were selected from the #DogsDeserveBillboards competition to show how quickly they chow down the meals. This has resulted in a campaign brave enough not to show the product to make a point.

Christy McCormick, head of brand and creative at Butternut Box, said: “After the overwhelming response to our competition, we wanted to go a step further to show just how much our customers love Butternut Box.

“We’re delighted to share these billboards with the capital, allowing Londoners to see the sheer joy and excitement that our meals bring to all of our beloved pooch customers.”

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