Media Ad Spend Adtech

How to break through the noise and win the streaming race

July 11, 2022 | 5 min read

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As the fastest growing video channel, over-the-top (OTT) is forecast to more than double from 2020, surpassing $21bn this year.

How to break through the noise and win the streaming race

Break through the noise to make the right moves and win in streaming

For consumers, four out of every five US homes have at least one connected TV (CTV) device. Roughly three-quarters of the coveted 18 to 39-year-old demographic spend more time watching video on streaming platforms, compared to cable or network TV.

With the combination of digital’s precision targeting and measurement along with the premium visual medium of TV, advertisers are eager to reach consumers across connected channels. ​

TransUnion’s Streaming Media Advertising Guide is designed to help brands, media companies, ad tech platforms and data providers break through the noise to make the right moves and win in streaming.​

Readers will gain insight into:​

  • Consumer trends across connected TV, streaming audio and gaming​

  • The keys to harnessing the power of streaming media advertising

  • How to scale campaigns across 98% of US adults and 80 million US connected households with TransUnion's three-dimensional view of identity – covering people, homes and devices – and the TruAudience Data Marketplace (formerly Tru Optik)

Download the Streaming Media Advertising Guide by filling out the form below:

Media Ad Spend Adtech

Content created with:

TransUnion

Powering a more effective advertising ecosystem across #streaming and beyond with a three-dimensional view of identity covering people, households and devices.

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