Hello magazine and Clarins join forces to break menopause taboos
Hello magazine and beauty brand Clarins have joined forces for a campaign to tackle women’s confusion around menopause.
Hello magazine and Clarins have collaborated on a campaign
Titled ‘High Time,’ the campaign will look to inform, encourage, motivate and empower the community of women experiencing menopause and perimenopause symptoms, and break down the taboos that still exist, while also promoting Clarins’s new range of products.
It has been backed by TV presenter Gabby Logan MBE, actress Saira Khan, TV personality Nadia Sawalha, Dr Zoe Williams and Olympic athlete Michelle Griffith-Robinson.
“As a brand that truly embraces beauty at every stage, it was important to us that the media campaign for Super Restorative was about more than just a range of products,” said Lorraine Barnett, marketing director, Clarins UK.
“It was imperative for us as part of this campaign to drive change in breaking the taboo around menopause and show our customers that we are a brand they can trust at every life stage.”
As part of the campaign, Hello’s print, website and social channels will see the celebrities and medical experts share personal experiences of menopause and advice on how to advocate for yourself. The campaign, supported by media agency Spark Foundry and SPP Media, will culminate on World Menopause Day on October 18 with a celebrity panel discussion.
Rosie Nixon, editor-in-chief of Hello, said: “I am so excited about this project and teaming up with such an iconic beauty brand as Clarins to continue the work we at Hello have already been doing around menopause, including launching our Menopause Workplace Pledge in October last year.
“I am committed to ensuring that we use our platforms to help support, inform and inspire women at this stage of life, because it feels particularly underserved at present. We want to help normalize what should be an empowering stage of life for every woman, and by sharing stories we are aiming to help all women feel seen and heard.”