The Drum Awards for Marketing - Extended Deadline

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By Amy Houston, Senior Reporter

July 8, 2022 | 2 min read

LadBible has joined the ever-growing list of brands reacting to the resignation of Boris Johnson as the UK prime minister yesterday.

With a mammoth mural in the heart of Manchester, England, the publisher sent a message to the former Tory leader by referencing the ‘partygate’ scandal. The artwork imagines Johnson walking away from Downing Street as Larry the Cat (who famously resides at Number 10) meows: ‘See ya!’

LB1

“Laughter and reactivity has always been core to our content, and this occasion was like no other,” said Maya Orr, director of marketing and communications at LadBible.

“This creative was light-hearted and our audience loved it, it reached millions of people and it was re-shared around the world.”

On social media, the likes of Burger King, Iceland and Innocent Drinks have also made their thoughts on the news pretty clear.

Yesterday, the fast-food chain staged a stunt at the Houses of Parliament that trolled the PM for his many ‘whoppers.’

Keep up with all the funny memes, posts and video responses here.

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