Butterkist lands heartbreak print ad next to Love Island story
KP Snacks popcorn brand Butterkist is leveraging reality TV show Love Island to promote popcorn as a staple snack to have while watching all the drama.
Butterkist lands heartbreak print ad next to Love Island Casa Amor story in The Metro
At the heart of the marketing campaign #GoGrabTheButterkist, created by St Luke’s, is Butterkist’s ‘heart’ logo, which has been pictured cracking in half, alongside the tagline ‘Here for #CasaAmor.’
The campaign has appeared today in the print issue of The Metro and on Twitter.
Ilan Arkin, marketing controller at Butterkist, said: “We’ve had a great year of drama so far – and Butterkist was there for #Partygate and #WagathaChristie. As a nation, we are gripped by Love Island, and we just had to encourage people to enjoy #CasaAmor by grabbing a bag of Butterkist popcorn – the perfect snacking partner.”
Richard Denney, executive creative director at St Luke’s, added: “PartyGate and #WagathaChristie showed the nation that [Butterkist] really is the nation’s favorite by joining in the hype and meme culture in its own unmissable way. And with over 5 million viewers and the drama surrounding the much-anticipated Casa Amor, Butterkist is once again provided with the perfect opportunity to join in the fun, and what a gift being able to use the Butterkist logo itself to show it really is here for it.”