The Drum Awards for Marketing EMEA - Awards Show

-d -h -min -sec


By Amy Houston, Senior Reporter

July 8, 2022 | 2 min read

Following Boris Johnson’s resignation as British prime minister yesterday, fast-food chain Burger King cheekily inserted itself into the conversation with a stunt right outside the Houses of Parliament.

The witty copy from BBH takes the shape of a number 10 and reads ‘Turns out there is such a thing as too many whoppers’ in reference to the brand’s most notable burger.

Burger King wasn’t the only brand to comment on the news, with Iceland and Innocent drinks all quick to react to the Tory leader’s departure on social media.


This also isn’t the first time that Burger King has made its political position known. Ahead of the 2019 general election, the restaurant grilled Westminster politicians with a provocative bus placement.

At the time, Ian Heartfield, chief creative officer of BBH, said: “This is how advertising is meant to work. Stuart Royall and Phil Holbrook came up with a killer idea, a brave client didn’t hesitate to approve it, we got it made and out on to the streets in next to no time, the nation started talking about it. Job done.“

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

Brand Purpose Creative Works Brand Strategy

More from Brand Purpose

View all