The Drum Awards for Marketing - Extended Deadline

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By Amy Houston, Senior Reporter

July 7, 2022 | 7 min read

UK prime minister Boris Johnson is expected to announce his resignation today after losing the support of ministers and MPs. Johnson’s exit comes after his leadership became mired in controversies, including the now infamous ‘partygate’ saga.

This week, after revelations about the PM’s handling of sexual misconduct allegations against former deputy chief whip Chris Pincher, his own party revolted against him, finally signaling the end of his tenure.

As ever, social media users were quick to voice their views across the various platforms. And brands have been chiming in on Twitter with satirical memes and witty replies.

First up was Brewdog, of course, which questioned whether it’s ever too early to start prepping for the leaving party (sorry, work event).

Retailer Iceland, meanwhile, made it clear that its talents lie in humor, but possibly not graphic design.

Is it even a breaking news story if Ryanair doesn’t tweet about it? This time, the budget airline dragged 90s R&B singer Usher into the conversation.

LadBible used a meme featuring German-Austrian actor Christoph Waltz to highlight that a lot of the British population will be rejoicing that BoJo is gone.

Irish bookmaker Paddy Power has entered the chat with this disturbing thought.

Greetings card supplier Thortful has noticed a higher demand for farewell cards today. Strange that.

House & Garden magazine questioned what the next PM has in store for the 10 Downing Street interiors. A trip to John Lewis might be in order.

Madame Tussauds in London made some changes to one of its displays earlier today.

Not so innocent after all?

Burger King trolls Boris for his many 'whoppers'.

This Zoopla ad appeared in The Sun newspaper this morning.

Zoopla

Plant-based food brand This joked that BoJo had been telling 'porkies'.

This1

Bike membership brand Swapfiets told the former PM where to go.

More to follow.

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