Brand Purpose Work & Wellbeing

Pet insurance ads emphasize feelgood factor of furry friends

By John Glenday | Reporter

July 6, 2022 | 3 min read

Insurance brand ManyPets has laid out the benefits of bringing a furry friend into your life via an outdoor campaign led by Uncommon Creative Studio.

A visually arresting series of posters brings passers-by up close and personal to the cutest members of the animal kingdom, likening the muzzle of a dog and the purring of a cat to a ‘legal high,’ a rush of endorphins and a stress ball.

The adorable displays are designed to command the attention of dog and cat lovers, as ManyPets broadens its pet health and insurance offer.

ManyPets

ManyPets has quantified the wellbeing benefits of pet ownership

Ryan Wheaton, global creative and brand director at ManyPets, said: “No one can deny that the relationship between pet and pet parents brings incredible mutual benefit. Despite this, it can be difficult to articulate what pets really mean to us. Uncommon has managed to capture our bond in a compelling way, highlighting the limitless ways our pets look after us. In return, pet parents are looking for more ways to keep their pets happy and healthy for longer, and ManyPets is here to help ensure that happiness.”

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Lucy Jameson, co-founder, Uncommon, added: “In a world of stress and chaos, pets are more important than ever. We spotted there was a huge role and tension for ManyPets to play into here. We wanted to remind people that they have to insure their pets to ensure their happiness. Plus, this was one more weapon in my war of attrition trying to persuade my husband to let us have a dog...”

Providing more than mere companionship, pets are held to provide a range of physical and mental wellbeing benefits to their owners as part of a symbiotic relationship honed over hundreds of years of evolution.

This is borne out by research commissioned by ManyPets, which found that of 385 pet owners quizzed, 89% reported that their four-legged friends aided with anxiety and stress, while 90% reported feeling calmer.

Running throughout the UK through July, the petcare campaign will be followed by a series of accompanying films later in the month.

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