These are the best ads of the past seven days / Libresse
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
This week, Bodyform released the follow-up to the award-winning Womb Stories campaign with a film that tackles ‘Periodsomnia,’ Highsnobiety dropped a beautiful short to promo the latest Adidas and Gucci collaboration, and Carlsberg built a pub in the depths of the ocean to raise awareness about drinking and boating this summer.
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Following its multi-award-winning ‘Womb Stories,’ Essity-owned feminine care brand Bodyform launched a new campaign to tell the unfiltered truth of periods at night.
Fashion media brand Highsnobiety delivered a captivating film promoting the highly-anticipated Gucci x Adidas collaboration.
Danish brewer Carlsberg created a unique campaign to remind Swedes about the dangers of drinking alcohol while at sea – by installing a bar at the bottom of the ocean.
British holidaymakers famously like their home comforts, especially when it comes to food. Retailer Tesco tapped into this questionable reputation and dropped a witty integrated campaign with some all-too-relatable phrases.
McDonald’s reimagined the fast-food chain’s iconic golden arches in a very playful way by turning them into swings.
New Zealand streaming service TVNZ+ released three hilarious shorts detailing what can happen if you get too engrossed in its TV or films.
Birra Moretti rented a villa in Italy for the summer where journalists, influencers and celebrities could visit and get a real taste of what the brand stood for.
Did you know that TK Maxx has a website? Well, according to the brand, some customers are still unaware of this. To rectify the issue, the retailer teamed up with creative agency Wieden+Kennedy to get the message to the masses.
Film and advertising production network Revolucion dropped an intense campaign that randomly collides Stranger Things, Mexican luchador El Santo and orange-colored snack Flamin’ Hot Cheetos.