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By Amy Houston | Reporter

July 6, 2022 | 4 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, Bodyform released the follow-up to the award-winning Womb Stories campaign with a film that tackles ‘Periodsomnia,’ Highsnobiety dropped a beautiful short to promo the latest Adidas and Gucci collaboration, and Carlsberg built a pub in the depths of the ocean to raise awareness about drinking and boating this summer.

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Bodyform: Periodsomnia by AMV BBDO

Following its multi-award-winning ‘Womb Stories,’ Essity-owned feminine care brand Bodyform launched a new campaign to tell the unfiltered truth of periods at night.

Highsnobiety: Joué Par Deux by Highsnobiety

Fashion media brand Highsnobiety delivered a captivating film promoting the highly-anticipated Gucci x Adidas collaboration.

Carlsberg: Don’t Drink and Boat by BCW Stockholm

Danish brewer Carlsberg created a unique campaign to remind Swedes about the dangers of drinking alcohol while at sea – by installing a bar at the bottom of the ocean.

Tesco: Home From Home by BBH

Tesco Mobile 1

British holidaymakers famously like their home comforts, especially when it comes to food. Retailer Tesco tapped into this questionable reputation and dropped a witty integrated campaign with some all-too-relatable phrases.

McDonald’s: Golden Arches by Leo Burnett Dubai

McDonald's swing

McDonald’s reimagined the fast-food chain’s iconic golden arches in a very playful way by turning them into swings.

TVNZ+: It’s Free. But it Could Cost You by Dentsu Creative

New Zealand streaming service TVNZ+ released three hilarious shorts detailing what can happen if you get too engrossed in its TV or films.

Birra Moretti: Live Italian by Heineken

Birra Moretti rented a villa in Italy for the summer where journalists, influencers and celebrities could visit and get a real taste of what the brand stood for.

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TK Maxx: Tkmaxx.com by Wieden+Kennedy

Did you know that TK Maxx has a website? Well, according to the brand, some customers are still unaware of this. To rectify the issue, the retailer teamed up with creative agency Wieden+Kennedy to get the message to the masses.

Netflix: El Santo by Revolucion

Film and advertising production network Revolucion dropped an intense campaign that randomly collides Stranger Things, Mexican luchador El Santo and orange-colored snack Flamin’ Hot Cheetos.

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