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By Amy Houston | Senior Reporter

July 6, 2022 | 4 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, Bodyform released the follow-up to the award-winning Womb Stories campaign with a film that tackles ‘Periodsomnia,’ Highsnobiety dropped a beautiful short to promo the latest Adidas and Gucci collaboration, and Carlsberg built a pub in the depths of the ocean to raise awareness about drinking and boating this summer.

To be in with a chance of being featured, submit your work here.

Bodyform: Periodsomnia by AMV BBDO

Following its multi-award-winning ‘Womb Stories,’ Essity-owned feminine care brand Bodyform launched a new campaign to tell the unfiltered truth of periods at night.

Highsnobiety: Joué Par Deux by Highsnobiety

Fashion media brand Highsnobiety delivered a captivating film promoting the highly-anticipated Gucci x Adidas collaboration.

Carlsberg: Don’t Drink and Boat by BCW Stockholm

Danish brewer Carlsberg created a unique campaign to remind Swedes about the dangers of drinking alcohol while at sea – by installing a bar at the bottom of the ocean.

Tesco: Home From Home by BBH

Tesco Mobile 1

British holidaymakers famously like their home comforts, especially when it comes to food. Retailer Tesco tapped into this questionable reputation and dropped a witty integrated campaign with some all-too-relatable phrases.

McDonald’s: Golden Arches by Leo Burnett Dubai

McDonald's swing

McDonald’s reimagined the fast-food chain’s iconic golden arches in a very playful way by turning them into swings.

TVNZ+: It’s Free. But it Could Cost You by Dentsu Creative

New Zealand streaming service TVNZ+ released three hilarious shorts detailing what can happen if you get too engrossed in its TV or films.

Birra Moretti: Live Italian by Heineken

Birra Moretti rented a villa in Italy for the summer where journalists, influencers and celebrities could visit and get a real taste of what the brand stood for.

TK Maxx: by Wieden+Kennedy

Did you know that TK Maxx has a website? Well, according to the brand, some customers are still unaware of this. To rectify the issue, the retailer teamed up with creative agency Wieden+Kennedy to get the message to the masses.

Netflix: El Santo by Revolucion

Film and advertising production network Revolucion dropped an intense campaign that randomly collides Stranger Things, Mexican luchador El Santo and orange-colored snack Flamin’ Hot Cheetos.

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

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