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Modern Marketing Brand Strategy Bumble

Bumble partners with 13 small businesses in Singapore for ‘Date Do What’ campaign

By Amit Bapna |

July 5, 2022 | 3 min read

Dating and social networking app Bumble has launched its ‘Date Do What’ initiative in Singapore to help people connect IRL following the relaxation of Covid-19 restrictions.

Bumble’s ‘Date do what’ campaign in Singapore

Bumble’s ‘Date do what’ campaign in Singapore

Bumble says singles in Singapore are increasingly eager to connect in-person, with 42% of its community there expressing a desire that first dates be face-to-face.

Lucille McCart, the company’s APAC director, explains: “Bumble exists to empower new connections and foster healthy and equal relationships. Now, more than ever, singles are eager to connect in-person as pandemic restrictions are being lifted in Singapore and around the world.“

In Singapore, ‘going out’ is the second most popular interest badge on daters’ Bumble profiles. ‘Sports’ is the most popular interest badge.

To make dating fun and easy, Bumble is partnering with 13 local businesses in Singapore to launch a specially curated array of activities and experiences for two. More than half of these businesses are women-owned or women-led, in line with the brand’s commitment to empowering women in Singapore and across the globe.

The ‘Date Do What’ campaign includes a ‘date generator’ questionnaire to help daters find the perfect date experience tailored to their hobbies and interests. Those identified as ‘Adventurous‘ will be recommended experiences at local businesses Haus Athletics, Heaven Spot, Hi Roller, Holey Moley and SerendipET Mangrove Kayaking. Those who are tagged as ‘Foodies‘ will see recommendations from Awfully Chocolate, Brass Lion Distillery, Little Rogue Cafe, Sago House, Spiffy Dapper and Two Men Bagel House. And for ‘Artsy-Fartsy‘ first dates, Chokmah and Splat Paint House are the local businesses on offer.

McCart adds: “The brand’s partnership with local small businesses helps create a fun environment for singles to bond with their dates and hopefully develop meaningful and lasting connections.”

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