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By Amy Houston, Senior Reporter

July 1, 2022 | 2 min read

Did you know that TK Maxx has a website? Well, according to the brand, some customers are still unaware of this. To rectify the issue, the retailer has teamed up with creative agency Wieden+Kennedy to get the message to the masses.

Aptly called ‘,’ the film adopts a surreal and stylish aesthetic and features a young woman with her group of friends in a busy late-night food joint where, to her surprise, she discovers it’s possible to buy from her favorite store directly from her phone. She excitedly shares the news with the group, who are equally delighted.

Wieden+Kennedy London creative directors Hannah Smit and Paddy Treacy worked alongside photographer and filmmaker Lou Escobar on the spot.

The campaign will be amplified by TV and online activations, plus a high-profile social and in-store campaign.

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