Creative Works Guide

The Drum's essential 4th of July reads

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By Kendra Clark | Senior Reporter

July 1, 2022 | 7 min read

Happy Independence Day! Whether you're cooking out with friends and family or unwinding poolside this holiday weekend, get caught up on The Drum's must-read stories from the past month.

Explore top Cannes Lions winners, learn how the collapse of Roe v. Wade will impact data privacy and catch up with marketing titan Rishad Tobaccowala. Get started here:

World’s Best Ads of All Time: top 100 TV and video commercials revealed

We asked for your favorite ads of all time and you nominated in your droves. Then we got the world’s leading creative directors to rank them. Now, we reveal the top 100 TV and video ads of all time. Introducing the World’s Best Ads.

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Sit back and relax with tThe Drum's must-read stories of the last month / Adobe Stock

Watch every Grand Prix winner at Cannes Lions 2022

Cannes Lions International Festival of Creativity made its first in-person return this June after a two-year hiatus. The coveted Cannes Lions awards honored deserving recipients within sectors including sports, entertainment, design and many others across the global advertising industry. Don’t worry if you weren't there to soak up the sun on the French Riviera — we've catalogued all of the festival's biggest winners here. Watch the winning work now.

The repeal of Roe v Wade will impact our privacy landscape at large, experts predict

Roe was fundamentally a privacy ruling. Its reversal has far-reaching implications not only for healthcare and the right to choose, but also for consumer privacy of all kinds, per leading experts. Other Constitutional rights contingent on privacy precedent — including same-sex marriage — could be next on the chopping block.

A look back at NFT.NYC 2022 – in all its strange, colorful glory

Despite a recent plunge in the crypto market, thousands gathered in New York City in June for the fourth annual NFT.NYC. The event’s location (centered in the heart of Manhattan) and its timing (the same week as Cannes Lions) both arguably reflect the increasingly mainstream status of web3.

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From McDonald’s to Tinder: Top Pride campaigns of 2022

During Pride 2022, some of the biggest organizations in the world released eye-catching campaigns in celebration. The Drum hand-picked five of the most impactful efforts, from a push to end to archaic, homophobic laws to protecting queer asylum-seekers.

What we learned about the ad industry after a week at Cannes Lions

After its Covid-enforced hiatus, the Cannes Lions Festival of Creativity returned in June — as did our journalists, who were in among the action for a long-overdue catch-up with the best advertising has to offer. We asked our team on the ground what they learned during a high-intensity week in the south of France. Here’s what they had to say.

From altcoins to testnets: here’s an updated glossary of web3 terms you need to know

Whether it’s Meta, a MetaMask or the metaverse, here’s an explanation for many of the most commonly-used web3 terms.

At a jubilant Cannes Lions, marketers and agencies quietly prepare for recession

​After three years, Cannes Lions this year returned — and it felt like it’s never been away. The rosé was flowing, the beach parties bouncing and the stages packed once more with media moguls and ever so slightly perplexed Hollywood celebrities holding court about the future of advertising. Among the industry’s top creative and marketing talent, the mood was one of celebration. So is everything once more right with the world? Let’s not be too hasty.

Ad Club Industry Legend Rishad Tobaccowala on why the next 10 years will be the best

After more than 40 years in the industry, Rishad Tobaccowala has seen it all – or at least most of it. Upon being named Industry Legend by the Ad Club, Tobaccowala shares some advice for those starting out, as well as a prediction for where the industry is headed.

P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’

Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies are over-leveraging purpose marketing at the expense of brand growth – and that it will come back to bite them amid inflation and the cost of living crisis.

5 brands winning in the metaverse

The metaverse is a playground of innovation, experimentation and opportunity. At the same time, it can be difficult for many brands to know how and where to get started in this strange, exciting new virtual space. To give you a clearer idea of what’s already working, here’s a look at five brands that have been making waves in the metaverse.

Greenpeace storms WPP Cannes beach in fossil fuel protest

Greenpeace France protestors earlier this month stormed WPP’s beach at the Cannes Lions Festival protesting agencies that work with fossil fuel companies. The event came despite WPP-owned creative agency VLMY&R Brazil taking home two Gold Lions for its Greenpeace work at this year's festival.

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