All-queer team from WPP creates 50th anniversary Pride in London campaign
A campaign produced by WPP’s internal LGBTQ+ inclusion group WPP Unite has commemorated 50 years of marching for Pride by bringing the LGBTQ+ community together around its shared history and future.
The spot was released today (July 1) as part of a campaign created for Pride in London that traces the journey of the LGBTQ+ community, and celebrates its diversity, inclusivity, resilience and strength.
It commemorates 50 years since the first Pride march took place in the UK, and highlights the need for Pride to be inclusive to every member of the LGBTQ+ community. It will showcase on Piccadilly Lights and Outernet, the world’s largest wrap-around screens, over the Pride weekend.
The end-to-end creative development, production and media strategy was led by an entirely LGBTQ+ team from WPP agencies including BCW, Grey, Hogarth, Landor & Fitch, MediaCom, The&Partnership and VMLY&R.
David Adamson, founder of WPP Unite and deputy head of strategy at The&Partnership, said: “WPP Unite is thrilled to have built a campaign that embodies the rallying cry ‘nothing about us without us.’ Every part of this campaign – from the creative idea and design to the production and media delivery – was led by people from WPP’s LGBTQ+ community, making it uniquely powerful, insightful and authentic. It celebrates our community’s resilience and successes, asserts our visibility and demands equality for us all. We are proud to share our work with the world, and hope it inspires a new generation of LGBTQ+ rights activists.”
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“Seeing an all-queer team from across WPP work together has been incredible,” added Laura Jordan-Bambach, chief creative officer at Grey London.
“The best and most passionate people from around the network worked in harmony to produce one of the most important Pride campaigns for many years. I’m proud to be a part of it, but even prouder at the unity and creativity of the teams leaning into every challenge to make great work.”