Unapologetically creative: The Chip Shop Awards 2022 winners revealed
The winners of this year’s Chip Shop Awards have been revealed.
The Chip Shop Awards 2022 winners
The Drum Chip Shop Awards is a celebration of creativity without limits. No matter whether the entered ads really ran or not, this is a platform where anything and everything is allowed – an awards show with no rules and no boundaries, where the creative possibilities are endless.
It should therefor be noted that The Chip Shop Awards entries do not reflect the views, policies or strategies of any organization.
The Grand Prix went to Gusto for Heinz for the 'Perfect 365 Days of the Year' campaign. It also won in the 'Ad most likely to cause a riot, best use of bad taste and best video' categories. Check out the work below.
Miami Ad School Berlin was awarded the Chair’s Award for its take on tackling uterus cancer. ’Natural Test’ is a fictitious product that aims to solve the problem of testing to detect the human papillomavirus (HPV), which causes uterus cancer.
Natural Test sanitary pads allow individuals to identify HPV during menstruation.
The Drum’s editor-in-chief Gordon Young also awarded his personal favorite a Chip. This went to Fred and Farid Los Angeles for an ad that actually ran.
Most life insurance brands attempt to appeal to families with cheesy, overly sweet messaging. But as a family-owned startup with a minimal media budget, Ladder Life Insurance could not afford to fly under the radar with a typical approach. The brand recognized a truth – when one family member signs up for a really great life insurance plan, the rest of the family playfully jokes about killing the policy holder.
Below, we round up the campaigns that won at the Chip Shop Awards 2022, which took place at The Drum Labs in Shoreditch on June 30.
Ad most likely to cause a riot, best use of bad taste and best video
’Perfect 365 Days of the Year’ by Gusto for Heinz
Best video
’Settlements (Favelas)’ by Inbrax for Techno Latam
Best political
’The Conservatives, Party’ by AllGood for Labour
Covid recovery campaign, ad or experience
’We Keep Going’ by Fred and Farid LA for JCDecaux
Best shop window post card
’Brace Yourself’ by Stein IAS
Best Stunt or Experience
’Where are we going?’ by Merkle UK One for Alzheimer’s Research UK
Best ad without a visual
Radley Yeldar for Unilever
Best corporate identity
’Ikyiv’ by Ride Shotgun for Ikea
Best press
’Learn the Easy Way’ by Haygarth for Duolingo
Editor-in-chief Award
Fred and Farid for Ladder Life
Best digital
’The Free Speech Update’ by Miami Ad School for Berlin Adobe
Best leisure
’Local Passport’ by BBD Perfect Storm for Trip Advisor
Best use of honesty
’They’re Not Coming Home’ by Electric House for Amnesty International
Covid Awareness Campaign, Ad or Experience
’Idiotisk: The Self-Assembly Coffin’ by TMW Business for Ikea
Best education
’A Pen for their ’Mistakes’’ by University for the Creative Arts for Bic
Best fake news
’Sandwich Crisps: The Best Thing Since Sliced Bread’ by Splendid Communications for Walkers Crisps
Best ad without a headline
’Stick Together’ by Momentum Worldwide for Lego
Best Outdoor
’I’ve only had a couple…’ by DA Creative Studio for Think!
Chair Award
’The Natural Test’ by Miami Ad School
Best vandalism of existing ad
’Unmoldy the Whopper’ for CLR Mold and Mildew Remover
Best health
’Itty Titty Stickies’ by Grey London for Superdrug
Best food and drink
’Rewards for those who wait’ by Merkle UK One for Guinness
Best Charity
’The Fading Photobooth’ by Alzheimer’s Research UK for M&C Saatchi London
Best social
’Timeline Tipp-Ex’ by BBD Perfect Storm for Tipp-Ex
Best ad from the future
’1%’ by Fred and Farid LA for Fridays for Future
Best retail
’Breast Cancer Awareness Month’ by Pace Communications for Wonderbra
Best ad that really should run (that hasn’t)
’Failed Diversity Quotas’ by Grey London for NHS Blood & Transplant
Best parody
’The Stalking’ by Umault
Best professional services
’Google Corporate Translate’ by Krow.x for Google
Check out which of The Drum Awards are currently open for entry.