By Taruka Srivastava, Freelance journalist

June 30, 2022 | 1 min read

McDonald’s has put its services team in the spotlight in its latest ad spot.

Beginning with a young man singing Justin Timberlake’s ’Can’t Stop the Feeling’ as he enters a McDonald’s restaurant, the film then shows the earworm getting into the heads of McDonald’s cooks, who belt it out, before it gets the best of McDonald’s customers, who can’t help but try the high notes, then delivery drivers and so on until it has traveled the city and made its way back to the start.

The ’Services’ spot aims to communicate that, just like the songs that get stuck in our heads, McDonald’s services are ”linked perfectly to the rhythm of our lives”.

The 45-second film was made by TBWA/Paris.

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