B2B’s golden age of growth takes center stage at B2B World Fest 2022

From strategy and creativity to technology and talent, B2B World Fest 2022 will explore what it will take to move forward – as well as examine what’s holding B2B back.

A steering group of top B2B marketing leaders from IBM, Meta, Thomas Reuters, PwC, Mastercard, Adobe, Lexmark, UBS Asset Management, Forrester, Korn Ferry and many more is shaping the agenda and will take to the stage, along with more speakers to be announced soon. [See full list of steering group members below.]

Attendees can expect to engage with content spanning growth strategies, creative effectiveness, brand investment, talent attraction and engagement, Web 3, media and attribution, privacy, and more.

“I’ve been in the B2B space for a long-time and this year, more than ever, you can hear aspiration and excitement around taking B2B to the next level,” says Kenneth Hein, US Editor of The Drum. “Our steering group has identified all of the levers needed to get there. All of this will create direct and necessary conversations about what it will take for B2B marketers to level up. It’s going to be a great festival.”

Tom Stein, Stein IAS’ chairman and chief growth officer added, “World Fest has been the most significant global B2B marketing event the past two years. This year, expect more and better.”

Join The Drum and leading lights from across the world of B2B as they address how to drive growth – and why it’s B2B’s time to shine.

To reserve your place at B2B World Fest 2022, click here.

Steering group members include:

• Jonathan Adashek, chief communications officer and senior vice-president, IBM

• John Arnold, principal analyst, B2B advertising, digital demand and ABM, Forrester

• David Carrel, vice-president of marketing, Adobe Experience Cloud, Adobe

• Matt Dollous, vice-president, global marketing, Lexmark

• Sarah Higgins, managing director, SPDR, State Street Global Advisors

• Marty Kihn, senior vice-president of strategy, Salesforce

• Michelle Klein, vice president global business marketing, Meta

• Jill Kouri, chief marketing officer, HCL

• Isla Mackenzie, chief marketing officer, UBS Asset Management

• Amanda Malko, chief marketing officer, G2

• Mette Munk, head of group branding, design and digital communication, Danfoss A/S

• Raja Rajamannar, chief marketing officer, Mastercard

• Kathy Seegebrecht, chief marketing officer, UL

• Siddharth Taparia, global chief marketing officer, JLL

• Lynn Teo, chief marketing officer, legal & government, Thomson Reuters

• Ana Villegas, chief marketing officer, NI (National Instruments)

• Antonia Wade, global chief marketing officer, PwC

• Kirsten Allegri Williams, chief marketing officer, Optimizely

• Jill Wiltfong, chief marketing officer, Korn Ferry