Modern Marketing B2B Marketing Brand Purpose

B2B’s golden age of growth takes center stage at B2B World Fest 2022


By Jenni Baker | Assistant Editor

June 30, 2022 | 6 min read

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Top B2B marketers from Mastercard to Meta will drive the conversation about taking B2B to the next level.

 Reserve your place at B2B World Fest 2022 - Driving B2B’s golden age of growth today

Reserve your place at B2B World Fest 2022 - Driving B2B’s golden age of growth today

Even amid economic and geopolitical headwinds, many believe the B2B sector is entering its golden age of growth. Most signs point that way, not least of which was the launch of the B2B Creative Lions at the recently concluded Cannes Festival. But to fully capitalize on the opportunity, B2B marketers must go to the next level, which is the focus of the Drum’s third annual B2B World Fest on November 9-10 in partnership with global B2B agency Stein IAS.

From strategy and creativity to technology and talent, B2B World Fest 2022 will explore what it will take to move forward – as well as examine what’s holding B2B back.

A steering group of top B2B marketing leaders from IBM, Meta, Thomas Reuters, PwC, Mastercard, Adobe, Lexmark, UBS Asset Management, Forrester, Korn Ferry and many more is shaping the agenda and will take to the stage, along with more speakers to be announced soon. [See full list of steering group members below.]

Attendees can expect to engage with content spanning growth strategies, creative effectiveness, brand investment, talent attraction and engagement, Web 3, media and attribution, privacy, and more.

“I’ve been in the B2B space for a long-time and this year, more than ever, you can hear aspiration and excitement around taking B2B to the next level,” says Kenneth Hein, US Editor of The Drum. “Our steering group has identified all of the levers needed to get there. All of this will create direct and necessary conversations about what it will take for B2B marketers to level up. It’s going to be a great festival.”

Tom Stein, Stein IAS’ chairman and chief growth officer added, “World Fest has been the most significant global B2B marketing event the past two years. This year, expect more and better.”

Join The Drum and leading lights from across the world of B2B as they address how to drive growth – and why it’s B2B’s time to shine.

To reserve your place at B2B World Fest 2022, click here.

Steering group members include:

  • Jonathan Adashek, chief communications officer and senior vice-president, IBM

  • John Arnold, principal analyst, B2B advertising, digital demand and ABM, Forrester

  • David Carrel, vice-president of marketing, Adobe Experience Cloud, Adobe

  • Matt Dollous, vice-president, global marketing, Lexmark

  • Sarah Higgins, managing director, SPDR, State Street Global Advisors

  • Marty Kihn, senior vice-president of strategy, Salesforce

  • Michelle Klein, vice president global business marketing, Meta

  • Jill Kouri, chief marketing officer, HCL

  • Isla Mackenzie, chief marketing officer, UBS Asset Management

  • Amanda Malko, chief marketing officer, G2

  • Mette Munk, head of group branding, design and digital communication, Danfoss A/S

  • Raja Rajamannar, chief marketing officer, Mastercard

  • Kathy Seegebrecht, chief marketing officer, UL

  • Siddharth Taparia, global chief marketing officer, JLL

  • Lynn Teo, chief marketing officer, legal & government, Thomson Reuters

  • Ana Villegas, chief marketing officer, NI (National Instruments)

  • Antonia Wade, global chief marketing officer, PwC

  • Kirsten Allegri Williams, chief marketing officer, Optimizely

  • Jill Wiltfong, chief marketing officer, Korn Ferry

Modern Marketing B2B Marketing Brand Purpose

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Stein IAS

Stein IAS ( are the B2B Originals, the first and leading global brand-to-demand agency for B2B enterprises worldwide. Stein IAS drives brand progression and revenue growth through highly original and effective creative ideas combined powered by data, intelligence and disruptive technology. Stein IAS has been named a B2B Agency of the Year by the ANA 10 of the past 13 years––and has won the WARC Effectiveness Award (Gold) for B2B the past two.

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