By Taruka Srivastava | Freelance journalist

June 29, 2022 | 2 min read

The Royal Navy is positioning itself as an adventurous place to work, compared with the usual 9-5, as it looks to attract more young people to join as engineers.

In a spot titled ’The Interview’, by Engine Creative, we see real-life Royal Navy engineering technician Melanie being shown round an everyday office by her potential new boss. These scenes of normal working life are juxtaposed with action shots of helicopters, speed boats, machine guns and the general excitement of an unpredictable job.

Paul Colley, head of marketing, recruitment and attraction at Royal Navy, said: “These recruitment ads really encapsulate the action that takes place for our Royal Navy engineers. The teams are close and lively, the work is different every day and there really is nothing that compares to working in an environment that changes all the time.”

David Dearlove was creative director on the campaign, working with creatives Pete Ioulianou and Ollie Agius, while the film was directed by Max Fisher.

The film versions will run at 60 seconds and 30 seconds for five months across TV, online and on social media platforms.

Dearlove said: “This ad is the next in the series of Engine’s ‘Made in the Royal Navy’ campaign. However, whereas previous adverts have featured Navy recruits talking about the choices that led them to the Navy, this piece of work, for the first time, dramatizes them. Max’s deft direction brings this to life, playfully jumping between the humdrum of the office and the excitement of life in the Royal Navy.“

Creative Creative Works the Royal Navy

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