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Vegetarian BBC Brand Purpose

Quorn challenges chefs to cook meat-free meals in BBC show


By Amy Houston, Senior Reporter

June 29, 2022 | 3 min read

Since 1985 Quorn has peddled the meat-free meals movement, and it has now entered the mainstream with a BBC Three TV show that challenged contestants to incorporate its products into their dishes.

Quorn BBC TV Show

Ayala, right, the winner of Quorn’s episode of BBC Three’s Hungry For It show / Quorn

Hungry For It follows 10 aspiring chefs as they look to improve their culinary skills. Each episode sees them split into two groups, the ‘Pop Up Cooks’ and ‘Restaurant Cooks,’ where they receive different tasks to complete simultaneously.

During Quorn’s episode, which aired on June 28, the cooks battled it out to create delicious, protein-rich meals that were then taste-tested by various groups – including Olympic athletes.

“We’re always looking for new ways to get consumers and chefs eating and creating with Quorn. It’s a really important tool to help us with our mission to tackle climate change by making delicious food,” said Sarah Graham, culinary innovation manager at Quorn Foods.

“What better way to showcase our product than to task aspiring chefs to create delicious, visually appealing dishes that show how versatile our super protein, Quorn mycoprotein, is as an ingredient.”

Quorn BBC TV Show

The winner of the episode was Ayala from Welwyn Garden City, who impressed the judges with her spiralized sweet potato-ghetti with chraimeh spiced Quorn Pieces smothered with her signature chraimeh paste.

On her win, she said: “I feel incredibly lucky to have visited a huge name like Quorn. I had an amazing time meeting their talented and welcoming culinary team. They taught me all the workings of their food team, it was great fun and I learned a lot of insightful industry knowledge to take home with me.”

Vegetarian BBC Brand Purpose

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