National Accident Helpline makes TV comeback to address personal injury claim stigma
The National Accident Helpline has returned to TV after a decade with the #TellYourStory campaign to address the stigma around personal injury claims.
As part of the campaign, the National Accident Helpline has released two TV spots in response to a rise in personal injury claims since the peak of the Covid pandemic.
The ads feature the case studies of customers Martin and Carol, who reach out to the National Accident Helpline after expressing how a personal injury has impacted their lives. Those on the other end of the phone reassure them that they have contacted the right people.
Alongside the new campaign, the company is targeting 10 priority markets including employers’ liability, road traffic accidents and medical negligence such as surgical complications. Accompanying the TV campaign are social media adverts, customer story videos and insight from staff members at the helpline explaining how they help customers.
Helen Fairhurst, marketing director at National Accident Helpline, said: “We have launched the new #TellYourStory campaign after seeing a rise in personal injury claims since people returned to work and to other areas of life after the peak of the pandemic.
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“National Accident Helpline was a regular fixture on TV screens with our Underdog character, voiced by Joe Pasquale, in the 2010s. Now we are taking a fresh approach by showcasing real people who have had their lives affected by a personal injury. The purpose of the campaign is to take the stigma away from making a legitimate claim, which helps people to rebuild their lives after an accident.”