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By Amy Houston, Senior Reporter

June 29, 2022 | 4 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, dating app Tinder recreated some classic memes with the help of a group of LGBTQ+ artists, McDonald’s Australia launched a fun digital scavenger hunt titled ‘Sauce Quest,’ and Ukrainian creative agency Banda asked media buyers to support its ‘Brave’ campaign via QR codes.

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Tinder: Meaningful Connections by Dom&Ink, Ashton Attzs, Andrew Ahern, Artist Named Nobody and Kxmolo

Tinder ad meme 2

How many of these iconic viral moments can you remember? Dating app Tinder recreated UK memes born from classic scenes – such as pop star Alexandra Burke’s ’elephant in the room’ comments – and gave them an artistic makeover.

McDonald’s Australia: Sauce Quest by DDB Sydney

McDonald’s Australia launched a fun campaign titled ‘Sauce Quest' to promote six super-exclusive dips, including Cajun and Szechuan flavors, that will be limited to around 100 per restaurant.

Banda: Brave by Banda


From its stand at Cannes Lions, Banda highlighted a simple QR code that led to a landing page, where media owners could request layouts of assets from its Brave campaign in the required format to have them distributed on digital out-of-home (DOOH) screens around the globe.

Kaytee: Small In Show by Droga5

Former US Office star Rainn Wilson offered his comedic touch to pet brand Kaytee’s latest commercial. The spot saw Wilson enter his guinea pig Kenneth into the Westminster Kennel Club Dog Show – all in an effort to give a bigger stage to small animals.

Fettle: Don’t settle. Choose Fettle by ITV AdVentures

In its first targeted TV campaign, bike repair network Fettle humorously highlighted the jargon customers can be faced with when their bike requires maintenance.

The Canadian Centre for Child Protection: Unwanted Film Festival by No Fixed Address

The Canadian Centre for Child Protection shed a light on the harrowing amount of child sex abuse material online.

Santander: Back to School by Engine, Sidhu & Simon and Mitre Productions

British presenters Ant and Dec made their comedic return in the latest installment of their Santander ‘Bank of Antandec’ campaign.

Honda: Harvey by Leo Burnett

Honda gave its customers a chance to hear about its new HR-V model from an unexpected source – the car itself.

Sesame Street: Elmo gets Covid-19 Vaccine by Sesame Workshop

The Muppets of Sesame Street – Louie and his son Elmo – urged more parents to get their kids under five years old vaccinated.

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