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By Amy Houston | Reporter

June 28, 2022 | 2 min read

Honda is giving consumers a chance to hear about its new HR-V model from an unexpected source – the car itself.

Devised by creative agency Leo Burnett, the ad sees the redesigned SUV being brought to life with AI technology. In a world with voice-activated vacuum cleaners and talking toasters, why should cars be left out of the fun?

‘Harvey’ is comprised of two spots and was voiced by comedian Sam Taunton. In the first one, we see the car punt its wireless Apple car play facilities and the second promos its ‘masterful’ engineering.

“Voice technology has become so integrated into our lives,” said Chris Jovanov, digital creative director at Leo Burnett. ”You’ve got Alexa and Siri, and we looked at the HR-V and thought – why not Harvey?

“Part utility, part entertainment, Harvey is a fun brand experience designed to make car buying joyful and accessible from anywhere.”

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Built with an AI brain, Harvey aims to flip the car buying experience by making it an easier, more seamless and entertaining process.

Ben Familton, head of brand and communications at Honda, added: “The Designed for Joy platform is all about celebrating the Honda experience as playful, straightforward and simple. Harvey is not only the most seamless, joyful way to experience a car, it’s a category first, which we’re immensely proud of.”

The integrated platform will be amplified across social media, digital radio and out-of-home (OOH).

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