Creativity Brand Strategy

Cannes Cool Down agenda revealed: recap the trends and take part in The Drum Show

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By Dani Gibson | Senior Writer

June 28, 2022 | 4 min read

With Cannes Lions finished for another year, the post-event blues are hitting full swing. How can you just slip back into everyday life after that?

But with The Drum, you don’t have to. This Thursday June 30, we will aid in your Cannes Cool Down with a behind-the-scenes look at some of the most creative ads, discussions with industry leaders, a recap of all the important bits from Cannes (including the rosé) and more.

One of the biggest trends to come out of the festival was the metaverse. So come along to The Drum’s ‘Into the Metaverse’ session at 10am BST and find out why brands have no option but to figure out their metaverse stance and strategy. We will be unearthing what the metaverse has to offer, how it affects various industries, and whether consumers will experience tangible impact from their favorite brands and businesses engaging with web3.

cannes down

Hear about the best bits from Cannes 2022

At midday, you can catch Virgin Media and its agency Audience taking us through the ins and outs of Two Hearts – a world-first hologram experience that connected diners in both London and Edinburgh – from inception to execution.

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The Drum Show will be presented live at The Drum Labs at 1pm, where you’ll catch creative directors from VCCP and AMV BBDO in conversation, discussing the biggest news from Cannes, their experience producing some of the world’s most iconic ads and the future of creative direction, an ever-evolving beast.

And not long after, you can join Waze in an interactive quiz that will put industry panelists in the driving seat to test their knowledge of the behaviors, influences and purchase decisions of UK drivers.

And last but not least will be The Chip Shop Awards 2022, broadcast live from The Drum Labs at 6.30pm BST. This celebrates pure, unadulterated creativity – it’s a platform where anything and everything is allowed, an awards show with no rules and no boundaries, meaning the possibilities are endless. We reveal the winners of categories such as best parody, best vandalism of an existing ad and best ad which really should run (that hasn’t), to name a few.

Join us at The Drum Labs in London on Thursday June 30 for the Cannes Cool Down.

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