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WPP wins Cannes creative crown after racking up 176 Lions

By John Glenday | Reporter

June 27, 2022 | 3 min read

WPP has dominated Cannes Lions 2022 after amassing a hoard of 176 Lions including 1 Titanium, 4 Grand Prix, 36 Gold, 47 Silver and 88 Bronze awards.

Ogilvy was the star of the show after being named Network of the Year, taking home the Titanium Lion in conjunction with Wavemaker in recognition of the data-driven Shah Rukh Khan My Ad for Cadbury, which personalized ads for local businesses hit by Covid-19.

The impressive haul saw the communications giant crowned as the year’s most creative company, with wins coming from across 40 different nations in which WPP operates. Awarded to the company that nets the greatest number of points gleaned from winning and shortlisted entries, the prestigious accolade proves that creativity can go hand in hand with scale.

WPP

WPP dominated this year’s awards

Mark Read, chief executive officer of WPP, said: “Creativity is the most important force in modern business. Being named the Creative Company of the Year is a testament to WPP’s power to help our clients succeed, and to the incredible talent of our 109,000 people around the world.”

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Rob Reilly, global chief creative officer of WPP, added: “Creativity is the world’s most valuable asset. It has the potential to address the biggest challenges of our time in the most extreme circumstances. We have had to think differently for the last two years, and I feel this year’s Cannes Lions has been a celebration of innovation for our industry.”

WPP winners include VMLY&R, which picked up a Grand Prix for I Will Always Be Me on behalf of Dell and Intel to make life easier for people with motor neurone disease. Other winners on the night included Maxx Flash’s The Killer Pack, which tackles infectious disease in India through biodegradable packaging.

Speaking in Colour for Sherwin Williams by Wunderman Thompson also received an inaugural creative B2B award for a voice-activated AI color-generation system.

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