By Amy Houston | Reporter

June 27, 2022 | 2 min read

According to car brand Skoda, it is way behind some of its competitors such as Renault and Citroen in terms of recognition in France. To combat this, it teamed up with creative agency Track DBB to come up with a clever plan to insert itself into YouTube videos featuring rival manufacturers.

Because 80% of people looking to buy a new car will watch an online review, Skoda decided to hack the system by placing the new Skoda Fabia in videos of more popular car models that often generate more traffic. So how did they do it?

In partnership with three YouTube influencers who are well known for car reviews, the brand modified the original video reviews of three competing models – the Renault Clio, the Peugeot 208 and the Citroën C3 – and added digital billboards of the Skoda Fabia into the backgrounds of each film.

Each of the ads goes live this week and will be amplified via social media and press.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

Creativity Brand

More from Creativity

View all