Pringles taps fans to help rename familiar looking arachnid the ‘Pringles Spider’
An itsy-bitsy critter whose abdomen bears an uncanny likeness to the Pringles man has been lurking in the shadows – until now.
The iconic potato chip brand is calling on arachnid and snack enthusiasts to sign a petition to the International Society of Arachnology get the little-known ‘kidney garden spider’ recognized as the official "Pringles Spider."
The kidney garden spider is a species of orb weaver spider that is typically found in India, Indonesia, Malaysia and Thailand.
“One look at this incredible spider and it hits you – that spider looks just like the Pringles logo. Once you see it, you can’t unsee it – the slanted hairline, the beady eyes and even that signature ‘stache – the resemblance is uncanny,” Kellogg’s said in a statement.
Beginning June 28, influencers will begin sharing the 90-second spot and fans can “adopt” their own virtual Pringles Spider.
"In 1968, the world was introduced to the iconic Pringles can and logo, but little did we know there was a creature amongst us who was unknowingly spreading the Pringles love," Pringles U.S. marketing lead Mauricio Jenkins added.
If successful, the brand said the first 1,500 people to have signed the petition will win a free can of Pringles.
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