Ad of the Day: Ant and Dec offer terrible money advice to kids in Santander spot
British presenters Ant and Dec have made their comedic return in the latest installment of their Santander ‘Bank of Antandec’ campaign.
‘Back to School’ is a collaborative effort between Engine, Sidhu & Simon and Mitre Productions that sees the duo reprise their roles as fictional banking chief executives.
They’re attempting to teach children money confidence this time; however, they’ve not quite got it right. Fortunately, Santander has teamed up with Twinkl – an online educational platform – to launch free, curriculum-friendly learning materials for kids on finances.
“The CEOs of the bank of Antandec are back on our screens, this time trying to impart their financial wisdom to children and young adults. But while their know-how only stretches to Match Attax cards, we’re already working hard with Twinkl to improve financial education for everyone by providing free, curriculum-compliant resources,” said Dan Sherwood, director of marketing at Santander.
“I’d encourage anyone with young family members to download the Numbers Game learning packs and to tell friends and family to do the same.”
According to research, people start forming money habits between the ages of three and seven, and long-term financial outcomes can be predicted from behaviors in children as young as five. Despite this, over six in 10 UK children and young people say they haven’t yet received any financial education at school, resulting in many children feeling unprepared for money challenges that may lie ahead.
“In our latest venture, maverick bankers Antandec go back to school thinking they have the perfect solution for teaching kids how to be money confident,” added Jo Moore, creative director at Engine.
“Little do they know that pesky other red bank has got there first. What’s more, Santander’s partnership with Twinkl is streets ahead, bringing financial education into classrooms and homes.”
To coincide with the initiative, the team has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to help build money confidence in children.
Nav Sidhu, co-founder and managing director at Sidhu & Simon, added: “No longer do you need to go trawling online for ‘money skills’ materials that often bear little relevance to how children are taught at school, whereas now, for the first time, The Numbers Game is piping financial educational materials directly into classrooms and homes from the most trusted source in educational publishing, Twinkl. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.”