Author

By Amy Houston | Reporter

June 23, 2022 | 3 min read

The Canadian Centre for Child Protection, along with creative agency partner No Fixed Address, is shedding light on the harrowing amount of child sex abuse material online.

‘The Unwanted Film Festival’ is an ongoing project that has included a series of movie posters and an in-person event on the back of the Tribeca Film Festival.

To promote the fake festival, AI was used to create 85m posters in five languages at the same rate child sexual abuse material (CSAM) is uploaded to the web – a new one every two seconds. The movie titles were inspired by real survivor accounts and included ‘Wreaking Havoc’, ‘Break Free’ and ‘Violated: They’ll Never Forget’.

nfa

“The prevalence of CSAM online is something that most of the world is unaware of or turns a blind eye to,” said Alexis Bronstorph, chief creative officer at No Fixed Address.

“Our ongoing mission is to ensure this problem is undeniable for the majority of the world in order to spark change, placing pressure on the government and tech companies alike. Film festivals are something that are often thought of with glitz, glamor and celebration. Using this timely moment, we aim to draw people in with a familiar vehicle they know and understand to bring light to a truly horrific online epidemic that rages 24 hours a day, 365 days a year.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Serving as a powerful wake-up call, the campaign comes as new information shows that there was a 30% increase in CSAM found online from 2020 to 2021.

“We are now paying the price for decades of neglect and inaction from tech companies around the world, which has cost countless victims and survivors their safety, dignity and privacy,” says Lianna McDonald, executive director of C3P.

“The Unwanted Film Festival is a global wake-up call about the failures to adequately address the festering CSAM epidemic on the internet.”

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

Creativity Brand

More from Creativity

View all