By Taruka Srivastava | Freelance journalist

June 22, 2022 | 2 min read

Sky Creative, in collaboration with Familia, has launched an ad campaign highlighting the power of Sky and Netflix in tandem.

The spot, which is part of Sky’s ‘End of Series Blues,’ showcases a couple traveling through the worlds of popular shows Succession, Gangs of London, Bridgerton and Stranger Things. They witness the characters in tense, stunning and exciting moments, which entice them to collect a tile of the stories to watch later.

Director David Mellor said: “This campaign was like getting back into a comfortable pair of shoes. We brought the same team together again and it shows. The matching of camera and art direction by Jordan Buck and Caroline Story to the show footage is excellent, in that you don’t even question whether our shots were part of the original footage. I love the challenge of breaking down reverse angles to introduce our characters into the scenes, weaving together a seamless story.”

Toby Walsham, its executive producer, added: “What’s not to like? South Africa during the peak of summer, big art builds, shooting on airfields and vintage cars. As far as jobs go this was a dream job. Making ideas better together is what Familia is all about. Collaboration is at the heart of everything we do.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“Working together again with the passionate team at Sky Creative made the process all the more enjoyable. There is now a great synergy between Sky and Familia that has formed off the back of collaborating on multiple campaigns, often bringing challenges along the way, but always materializing into films we are proud of at the very end. David Mellor brought it all to the table, he didn’t leave a stone unturned in his endeavor for perfection. This VFX background and directing expertise made for a perfect storm of skills for a project like this.”

Creativity Brand

More from Creativity

View all