Netflix creates hive billboard to unleash giant bees upon Manchester

Netflix has unveiled a 3D swarm of bees upon Manchester in an outdoor activation to promote its latest series Man vs Bee.

The out-of-home (OOH) campaign features a poster for the Rowan Atkinson-led series in the center of a roundabout in Manchester. Meanwhile, poles around it house giant bees on top.

The campaign aims to further drive buzz on social media and attract commuters to watch the series. It will be released in the UK on June 24.

The activation was executed by the hive mind at Open Media UK in collaboration with Kinetic, Wavemaker, PKS Media Solutions and Culture City.