Ads of the Week: Modibodi breaks period taboos and Calm's heartbreaking suicide prevention film
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Modibodi's latest campaign tackling period taboos / Modibodi
This week, period and absorbant apparel brand Modibodi continued its plight to banish social taboos when it comes to all of ‘life’s leaks, Suicide prevention charity Campaign Against Living Miserably (Calm) released a gut-wrenching film that aimed to make the emotional topic a priority and the Dutch Salvation Army parodied Balenciaga 'destroyed shoes' collection.
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Modibodi: Life-Changing Apparel by Entropico
Period and absorbant apparel brand Modibodi continued its plight to banish social taboos when it comes to all of ‘life’s leaks.’
Calm: The Last Photo by Adam & Eve/DDB
Suicide prevention charity Campaign Against Living Miserably (Calm) released a gut-wrenching film that aimed to make the emotional topic a priority.
The Dutch Salvation Army: Truly Destroyed by Carli Hermès
The Dutch Salvation Army unveiled a line of limited-edition shoes worn by homeless people parodying the latest collection from Balenciaga that featured 'destroyed' apparel.
Little Moons: Ice Cream From Another World by Lucky Generals
Ice-cream brand Little Moons handed out its sweet treats to London locals via an interactive billboard.
Paramount+: Halo
Streaming service Paramount+ joined forces with London’s West End to organize a summer takeover event with characters from the Halo tv show.
The Guadeloupe and Martinique Banana Producers’ Union: French Banane by Brainsonic
Move over baguettes, because the Guadeloupe and Martinique Banana Producers’ Union (UGPBAN) unveiled its latest communication campaign to promote French bananas.
Sky: End of Series Blues by Sky Creative
Sky x Netflix "End of Series Blues" :60 from David Mellor on Vimeo.
Sky Creative launched an ad campaign highlighting the power of Sky and Netflix in tandem.
Alpro: This Is Not M*lk by Alpro
Oat drink brand Alpro further distanced itself from the cow-based mainstream by categorically denying it is milk in a national ad campaign.
Audible: A Line-up Unlike Any Other by Talon
Amazon-owned entertainment brand Audible rolled out interactive billboards that played its audiobooks and podcasts about the criminal underworld.
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