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Wunderman Thompson unveils immersive metaverse activation at Cannes

By Taruka Srivastava | Freelance journalist

June 21, 2022 | 3 min read

To mark the beginning of Cannes Lions festival, Wunderman Thompson has unveiled the WT Inspiration Beach, an immersive metaverse activation.

Wunderman Thompson unveils immersive metaverse activation at Cannes

The WT Inspiration Beach has been custom-built from the ground up in partnership with metaverse platform Odyssey

The WT Inspiration Beach has been custom-built from the ground up in partnership with metaverse platform Odyssey, and features collaboration spaces and a networking lounge area, as well as a creative showcase of Wunderman Thompson’s work. Furthermore, an interactive shopping space and a DJ booth will also be launched to engage visitors.

Wunderman Thompson is also highlighting themes such as sustainability; data and technology; brand creativity and effectiveness; talent; and business transformation via ‘Inspiration Kiosks.’

Gareth Jones, senior vice-president, global marketing at Wunderman Thompson, said: “At Wunderman Thompson we’re always looking for innovative ways to create a more inclusive customer experience. This is why we’re excited to launch the WT Inspiration Beach, a virtual activation in the metaverse to allow our clients and colleagues around the world to experience our take on creativity in a unique and highly immersive environment.”

Reid Santabarbara, chief executive officer of Odyssey, added: “As brands seek to enter the metaverse, many are looking to Wunderman Thompson, who are thought leaders in this space. Through our collaboration, we’re able to provide these ambitious brands with the most accessible, highest-visual-fidelity streaming metaverse platform on the market today.

“In creating the WT Inspiration Beach, our product team, led by Odyssey chief technology officer Maxime Long, has captured the creativity and inspiration of advertising’s biggest festival and delivered an experience that demonstrates the limitless opportunities of the metaverse.”

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