Cassette player billboard plays true crime stories from Audible
Amazon-owned entertainment brand Audible has rolled out interactive billboards that play its audiobooks and podcasts covering the criminal underworld.
Audible is encouraging people to listen to stories via two interactive billboards
As part of the ‘A Line-up Unlike Any Other’ campaign, Audible has worked with out-of-home (OOH) agency Talon to install the interactive billboards, with the first one featuring a cassette image and the series name ’93 women.’
Commuters can engage with the audio about the series by scanning a QR code, which will take them to the dedicated title landing pages on audible.co.uk.
One billboard will be located in Brixton, London (from June 22) and the other one in Salford, Greater Manchester (from July 4). The campaign will run across TV, on demand, cinema, social, digital video and audio.
Albert Hogan, senior director, content and brand marketing, said: “There is a reason people connect with true crime stories – they are truly human stories. This campaign showcases the remarkable, gripping and often uncomfortable reality of crimes being carried out every day around us, and puts a special focus on the victims, who too often go unheard.
“We wanted to bring these stories to life in new and interesting ways, so we’re delighted to work with Talon on bespoke billboards to encourage audiences to stop and listen through unconventional means.”