Pringles and Iain Stirling search for gamer to become a virtual vending machine restocker
Snack brand Pringles has partnered with comedian and gaming enthusiast Iain Stirling to launch a search to recruit a candidate to work as a Pringles vending machine refiller non-playable character (NPC).
Pringles has partnered with Love Island narrator Iain Stirling to search for a candidate to work in a video game
As part of the position, the successful candidate will not only receive £20,000, but will also be transformed into an NPC in Train Sim World 2. The winner will appear as a Pringles vending machine restocker in the title, which is available on Xbox Game Pass.
Virtually, the winner’s avatar will be busy at work stacking Pringles in the world of Train Sim World 2, while in reality they will be carrying on with their day-to-day life while still getting paid.
Those interested can apply by posting a creative video or image with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram and Twitter. The post must include the hashtag #PringlesStayInTheGame and mention @pringles.uk. People can also enter under campaign posts on Facebook. Applications for the role open on June 20 and close on July 6. All posts must be made public to be entered.
Pringles will randomly select 50 candidates to go through to the shortlist, where their application will be judged on its creativity, originality and rationale as to why they will make the best Pringles vending machine refiller NPC.
Stirling said: “We now live in a world where you can get paid to work in a video game as a Pringles vending machine refiller NPC. My new role is to encourage people to get involved, be creative and apply for this once-in-a-lifetime role. It’s important to plan and prepare for the role of a lifetime, and I am hoping my match-making wit inspires people to get involved. I am devastated I can’t apply!”
Aisling O’Hara, European marketing manager at Pringles, added: “Iain knows the lengths people will go to become famous in the real world, and we hope he’ll help us find someone who wants to become famous in the virtual world. We’re looking forward to seeing the entries – it’s a once-in-a-lifetime opportunity and we want people to get as creative as possible with their applications. Who wouldn’t want to ‘Stay in the Game’ and get paid?”