Modern Marketing Brand Purpose Awards Case Studies

The Drum Show: the fall of adland's irony curtain


By Chris Sutcliffe | Senior reporter

June 16, 2022 | 4 min read

The Drum Show is coming to you live at 1PM GMT - on, on LinkedIn, and our YouTube channel. Join The Drum’s editor-in-chief Gordon Young and a panel of expert guests to discuss the most pressing marketing news of the week - live, as it happens, from our studio in London.

This week The Drum celebrated the best of the marketing industry with our annual Marketing Awards. It encompassed the best creative from across an array of sectors and mediums, and celebrated the talent and diversity within the industry.

the Drum Show on the Marketing Awards recap

The Drum Show discusses the winners of the Marketing Awards

It only makes sense, then, that this week’s episode of The Drum Show should examine some of those winners - to see if there are trends among the shortlists that the marketing world should be aware of.

The Drum’s editor in chief Gordon Young is joined by Stu Outhwaite-Noel, co-founder and chief creative officer of Creature; and creative expert Dave Birss, to discuss the biggest news from the Marketing Awards. The panel will discuss whether, in a time of uncertainty around society and economy, the public are rejecting earnestness in marketing in favour of humour. Should advertising pivot to comedy in order to provide audience with levity in the face of difficult times - or should marketers deliver uplifting messages without the veil of irony?

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Among the winners whose work will be celebrated and discussed are:

  • McDonalds and Burger King

  • COPA90 and AB InBev.

  • THIS meat

  • Heinz

In addition, we will hear from some of the teams behind the award-winning creative, to get an insider’s view of the impetus for the work. And - as ever - The Drum’s reporter Hannah Bowler will take us through the three most important marketing news stories of the week in under three minutes.

Watch The Drum Show - live, as it happens - on, on LinkedIn, and our YouTube channel.

Modern Marketing Brand Purpose Awards Case Studies

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