The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Creative Creative Works

Kourtney Kardashian and Travis Barker endorse plant-based chicken on their honeymoon

By Taruka Srivastava, Freelance journalist

June 16, 2022 | 6 min read

Plant-based chicken brand Daring Foods has roped in celebrities Kourtney Kardashian and Travis Barker to promote its meat-free chicken.

Kourtney Kardashian and Travis Barker endorse plant-based chicken at their honeymoon

The famous couple got spicy with Daring Foods while on their honeymoon

Daring’s team accompanied the newlyweds in Chateau Marmont in West Hollywood and developed four recipes for the couple. The recipes will be available on Daring’s online cookbook, Unclucked Eats, and the pair will also share them on Instagram.

The campaign was shot by fashion photographer Ellen Von Unwerth, who has captured the couple in the bathtub eating plant chicken, on the roof drinking from the same glass, and together in bed.

Daring’s founder and chief executive officer Ross Mackay said: “From the moment our partnership with Kourtney and Travis began there was a clear synergy between Daring’s mission and their personal beliefs on plant-based eating and the positive impact it has on the environment. I could not be more proud to partner with them for Daring’s latest campaign and am grateful for their support and genuine love of our Plant Chicken.”

Kardashian, Poosh founder and TV personality, said: “I’ve been on a health and wellness journey for the past 13 years, which has made me super conscious of what I put into my body and my kids’ bodies. I’m not fully vegan, but Travis has helped me keep to a mostly plant-based diet, which is so much easier with Daring. I honestly cannot believe how much it tastes like chicken.”

Barker added: “I haven’t eaten meat since I was 13 years old, so really good plant protein is important to me. Daring is awesome because it’s super clean and has all-natural ingredients. When I went fully vegan 15 years ago, the options were basically straight vegetables, so I’m excited to see more plant-based choices on menus. That’s why I invested in Crossroads Kitchen and Monty’s and why this partnership with Daring felt so right for Kourt and Me.”

Creative Creative Works

More from Creative

View all

Trending

Industry insights

View all
Add your own content +