The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative Clown Creative Works

Burger King Belgium is hiring a clown (not that one) to celebrate its fifth anniversary


By John Glenday, Reporter

June 16, 2022 | 2 min read

Burger King Belgium is marking its fifth birthday by hiring a clown on a fixed 24-hour contract to host its festivities.

Burger King

Burger King Belgium is clowning around for its fifth anniversary

A not-too-subtle dig at the colorful mascot of its fast-food nemesis, the job posting is open to anyone in the industry who is happy to don a bow-tie, wig and suspenders for the day.

Taking place on June 29, the birthday bash is being promoted on LinkedIn with a cheeky @McDonald’s tag enquiring if it might know anyone suitable for the position.

Developed by Buzzman, the campaign extends a proud history of trolling by the brand, which memorably tapped into the cinematic adaptation of Stephen King’s It to put the frighteners on McDonald’s clientele.

More recently the chain has been targeting expectant mothers by trialing weird cravings combos on its menu.

Creative Clown Creative Works

More from Creative

View all


Industry insights

View all
Add your own content +