Budweiser converts ad views into solar lights for developing communities
Budweiser has joined forces with Good-Loop and development charity SolarAid to distribute solar lights to developing communities in Africa.
A launch film for the campaign opens with a close-up of a dalmatian, its ears and face flapping in the breeze as it hitches a ride on a cart being towed through a field of barley by Budweiser’s iconic Clydesdales.
Using Good-Loop’s ethical adtech, every view of the video ad will translate into a donation. Set to go live until early July, the initiative will help donate over 6,100 solar lights, reaching 33,200 people and saving families a total of £981,500.
The initiative will also give children 6.2m more hours of extra study time, while decreasing CO2 emissions by over 6,500 tons.
Georgia Doe, senior brand manager at Budweiser, said: “Budweiser is already brewed using electricity generated from solar panels. We wanted to take this one step further by helping to provide solar powered lights to those in need, enabling them to have a brighter future and showing our commitment to doing good for the planet.”
John Keane, chief executive officer of SolarAid, said: ”In a time of climate chaos where urgent action is needed, we are delighted to be partnering with Budweiser to bring clean, safe, solar light and power to homes and communities in Africa, where over 578 million people live without access to electricity.”