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VCCP alters classic artwork to reflect Ukraine invasion

By Taruka Srivastava | Freelance journalist

June 15, 2022 | 4 min read

Artists, curators and the creative community have joined forces to protect Ukraine’s valuable art and cultural heritage from the Russian invasion.

Spearheaded by advertising agency VCCP Prague and created in partnership with the Committee for Ukrainian Museums, Borys Voznytsky Museum, the Ukrainian Ministry of Culture and Museum of Contemporary Art in Kyiv, the ‘Museum of Endangered Art’ has launched a virtual exhibition today to raise urgent funds to protect the rich cultural heritage of Ukraine and save some of the country’s most influential collections for future generations to enjoy. The project also aims to raise global awareness of famous Ukrainian art and artists and celebrate Ukrainian identity and history.

The free-to-enter virtual gallery includes famous pieces of art in 3D from Ukrainian artists: Halyna Borodai, Odo Dobrowolski, Erno Erb, Ivanyi Grunwald, Mykola Hlushchenko, Leopold Levytskyi, Margit Selska, Roman Selsky and Ivan Trush.

Before and After

Digitally-altered art reflects the horrors of Russia’s invasion of Ukraine

Since the beginning of the war Russian forces have caused considerable damage – and in some cases complete destruction – to at least 240 cultural sites, monuments and museums that house important art collections, alongside the destruction of over 350 cultural objects.

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The visitors will discover that the iconic pieces of art have been digitally altered to reflect the ongoing horrors of war, and show scenes that include tanks, fighter jets, explosions and civilians fleeing all digitally imposed on to the original works.

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Marek Farkaš, head of art at VCCP Prague, and his team has digitally updated the artworks, while working alongside curators from the Museum of Contemporary Art in Kyiv, Borys Voznytsky Museum and the Ukrainian Ministry of Culture to gain permission to alter the original pieces of art. Guests to the virtual gallery can click on a painting, view how it’s been altered and financially support the rescue of other Ukrainian works.

Helena De La Barre, managing director at VCCP Prague, said: “The Museum of Endangered Art is one small way that we can all help protect Ukrainian culture from the atrocities of war. Art has the power to tell the world things that cannot be shared otherwise, and this is just one small way of us helping. The ongoing cultural destruction has serious ramifications for future generations and also for the identity of Ukrainians and minorities. We’d be honored if you’re able to donate what you can to this project.”

100% of all donations will go directly to the Committee for Ukrainian Museums, an organization that was founded shortly after the start of the Russian invasion to save Ukrainian art all over the country. Donations will help to restore and save works of art, including safe transport from their museums to safe spaces while the war continues, and then repair and restoration from the damage they have suffered.

UKR
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