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Rosa Paris launches Joia Paris for one-shot ad collabs

By Taruka Srivastava | Freelance journalist

June 15, 2022 | 4 min read

French agency Rosa Paris has launched a new entity, Joia Paris, with the aim to execute campaigns in a brief period without long-term commitment.

Joia Paris, which comes with the tagline of ‘instant creativity,’ will be following the Quick&Strike method and will work with clients for two weeks to create a campaign together.

This gives smaller clients and startups that don’t have the finances to commit to long-term contracts the possibility of running engaging campaigns that elevate their brand awareness.

Joia Paris

Rosa Paris has launched Joia Paris with the aim to provide instant creativity to clients

Quick&Strike will consist of a multidisciplinary team from Rosa Paris led by one of the co-founders or managing directors and featuring a strategist, planner and creative, who immerse themselves with the client onsite.

The Rosa Paris founders said in a joint statement: “Joia corresponds with a return to a more instinctive advertising, more immediate, to make an impression immediately. We wanted to develop a more collaborative approach with clients, more immersive, to go to where they are, with a commando state of mind to solve a particular problem. It’s a new win-win operating mode: we think fast, we find fast, we choose fast, we impact fast, and we see right away if it works. Customers want solutions that make their lives easier. Here everything is simpler.

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“If a client doesn’t want to make a long-term commitment to Rosa but wants to benefit from its expertise and creativity on a one-shot basis, Joia is there with a clear solution: two weeks, two ideas, no pitches and a simple, clear financial commitment from the start.”

Cédric Meston, co-founder of Happyvore, added: “This approach saved everyone time: we avoided a pitch competition, which is always very time-consuming. Instead we worked right away in a collaborative mode where there wasn’t a client on one side and an agency on the other, but rather everyone in commando mode to find the campaign that was able to make the brand stand out.”

Emmanuel Werba, co-founder of Transmissio, continued: “We’re a startup. We didn’t want a classic format where you go through a pitch competition, brief an agency, they work in a room for a month, we make them work again for a month, and we take another three months to produce the campaign. With the Joia method, everyone was a winner. No competition, but rather collaborative work where, in two months we briefed, designed, produced and broadcast our first campaign.”

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