World’s best ads ever #26: ‘Got Milk?’ spawns imitators by the crateload
We asked our readers to vote for their favorite commercials of all time. Top creatives from the World Creative Rankings and The Drum’s Judges’ Club then ranked the ads. Now, we bring you the definitive 100 best TV and video ads of all time.
If you haven’t watched this one in a while or have never seen it, it’s still pretty funny. After eating a peanut butter sandwich, an eccentric fellow calls in to try to win a radio contest. The $10,000 question is: “Who shot Alexander Hamilton?”, to which the man responds, “Awmon Bwur.” If only he’d had some milk to wash down that sandwich, he would have won. Michael Bay of Transformers fame directed.
What followed was one of the most impactful campaigns in history. Created for the California Milk Processor Board, the ‘Got milk?’ tagline would soon become one of the famous of all time. Running from 1993-2014, it spawned many a celebrity-laden ad wearing a milk mustache. Britney Spears, Kermit the Frog, Dennis Rodman, Harrison Ford, Serena Williams, Brooke Shields, The Simpsons… the list goes on and on.
As with any good tagline, the parodies quickly followed, including Got booze? Got weed? Got balls? And so on… The campaign was even brought back as ‘Got Kith?’ to promote the cereal and ice-cream bar available at Kith Stores, starring Seth Rogan and Chrissy Teigan.