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Independent Agency Census Agencies Agency Models

Discover the best-run British indie agencies with fewer than 100 staff


By Sam Bradley, Journalist

June 14, 2022 | 3 min read

We reveal the top five indie agencies with 51-100 staff from this year’s Independent Agency Census.


The Drum’s Indie Agency Census can help you discover the most effective and best-run agencies in the UK / The Drum

The Drum’s Independent Agency Census has returned, revealing vital data on how Britain’s indie agency scene has fared during the pandemic.

The UK remains a global center of excellence for the creative and marketing industry, and despite the challenges of the last two years, global brands continue to flock to work with UK agencies to drive their creative agenda. To highlight the best indie agencies in the country – and to discover the state of the sector – we’ve brought back the Independent Agency Census.

The census is a unique survey of independent agency businesses in Britain, collecting data on financial performance, team size and client satisfaction to provide a definitive picture of the best-run indie agencies in the country. We’ve divided the results into categories based on team size to provide a fairer comparison. Here, we reveal the top five agencies with fewer than 50 staff.

The top 5 indie agencies in the UK with fewer than 100 staff, by financial performance

Rank Agency
1 The Maverick Group
2 The Fresh Group
3 Mammoth
4 TiPi Group
5 Analogfolk

Discover the results of the Independent Agency Census, including valuable data on the best agencies according to clients and the best-run indie media agencies, here.

Independent Agency Census Agencies Agency Models

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