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Dentsu UK creates emergency support policy for carers

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By Ellen Ormesher, Senior Reporter

June 10, 2022 | 3 min read

Dentsu UK and Ireland has rolled out its first-ever dedicated emergency carers policy.

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Dentsu’s policy is designed to support workers in the UK with caring responsibilities / The Drum

According to Carers UK, around one in eight adults, or 6.5 million people, are carers. Since the outbreak of the Covid-19 pandemic, 9% of carers have given up work.

Dentsu’s policy is designed to support workers in the UK with caring responsibilities when they are unexpectedly faced with an emergency, or a difficult period related to caring for loved ones.

The policy will provide up to two weeks paid leave per year, in addition to annual leave, recognizing the significant impact caring can have on someone’s life.

The policy also provides guidance for line managers to help team members with caring responsibilities – those who provide a substantial amount of unpaid care on a regular basis for another individual. It also sets out a wide range of emotional and practical support carers can access both within Dentsu and through external sources.

Anne Sewell, chief people officer, Dentsu UK&I, said that creating a caring and inclusive environment where people can thrive is of the “utmost importance at Dentsu.”

“We hope this new policy provides reassurance for our carers and removes the challenges of juggling work and caring responsibilities should they find themselves in an emergency situation so they can focus on their loved ones.”

Sarah Painter, vice-president customer experience at Merkle, who was involved in the creation of the new policy added: “This policy is such a relief to have in place. While I always work flexibly to accommodate my caring needs, knowing this safety net is there eases the anxiety around combining caring and work. It gives me a chance to accurately log time off for appointments and gives me peace of mind that when the next emergency arises, I can put my full attention on my daughter’s needs.”

In line with its wider work and welfare policies, Dentsu introduced a pregnancy loss and domestic abuse policy last year, as well increased wellness time off - offering everyone three wellness days leave annually, and launched access to a remote GP service.

Over in the US, Dentsu is also providing travel subsidies for workers seeking access to abortions.

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