Allianz likens insurance to swimming in poetic ‘Fountain of Life’ ad
Insurance and asset management company Allianz is urging people to prepare not for the worst, but for the best as it launches the global brand platform ‘Prepared for Life.‘
It has rolled out an ad on World Ocean Day titled ‘The Fountain of Life,‘ depicting an analogy about how life, like swimming, is an adventure that we should embrace – we should learn how to swim not just to avoid drowning, but to enjoy the water.
Created along with Wieden+Kennedy Amsterdam, the film features Wayne Hechanova – an Allianz employee with years of experience – as the voice-over (VO) talent. The film is tailored to each of the 70 markets it will be released in, each one casting its own VO from the pool of seasoned insurance experts in the market.
From today (June 8 2022), the global campaign is rolling out across over 60 countries, with the ‘The Fountain of Life’ film launching online and on TV.
Another set of three 60-second films (launching on June 15, 22 and 29), called ‘Cast Stories,’ features a professional swimmer, marine biologist and academic, and swimmer and tattooist sharing their memories of the ocean. Print and digital out-of-home (DOOH) will continue to tell the story by exploring the benefits of preparation in many other contexts, showing everyday people along with two athletes to represent the Olympic and Paralympic partnership.
Elena Knox and Alvaro Sotomayor, creative directors at Wieden+Kennedy Amsterdam, said: “At Wieden+Kennedy we aim to find relevant truths not just for our audiences, but for our clients. We feel we’ve done just that by launching a campaign that resonates on a global scale and is essentially an effortless piece of wisdom from a 130-year-old company.”
Christian Deuringer, head of global brand and marketing at Allianz, said: “As one of the largest insurance providers and asset managers in the world we believe a strong foundation allows our customers to experience life at its best. Through this new platform we bring to life our brand promise to give people confidence in tomorrow, which reflects in the work we do not only as a brand, but as a global organization that brings insurance and asset management to millions of people. We’re proud and incredibly excited about this journey and our partnership with Wieden+Kennedy Amsterdam: this is only the beginning.”
Blake Harrop, managing director at Wieden+Kennedy Amsterdam, said: “The more we’ve learned about Allianz’s business, their immediate support of humanitarian efforts in Ukraine, and how they see their role in the world, the more we’ve been impressed. We’re proud to help Allianz reach even more people with their mission to prepare people for life.”