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Creative Creative Works Jingles

Top 10 US ad jingles of all time (warning: they will get stuck in your head)


By Kenneth Hein | US Editor

June 8, 2022 | 6 min read

There are many beloved brand ear worms, but which ones are the all-time best? After much debate (and singing), The Drum US staff compiled a list of the top 10 jingles, plus 31 honorable mentions and one special editor’s pick. We hope you enjoy this audio journey down marketing’s memory lane.

Meow Mix

Meow Mix delivered one of the most memorable jingles of all time

10. McDonald’s: “Give me that Filet-o-fish. Give me that fish.”

This commercial prompted (approximately) half of America to purchase Frankie the singing mounted fish. He’s available now on eBay for $19.99 if you’re suddenly feeling nostalgic.

9. Toys ‘R’ Us: “I don’t want to grow up”

Grab your Cabbage Patch Kid and soak up this eighties goodness. “From bikes to trains to video games, it’s the biggest toy store there is. Gee whizz.” Well, at least it was... until it filed for bankruptcy.

8. Folgers Coffee: “The best part of waking up”

Cheery, optimistic, on-brand and slightly presumptuous. One of the greatest lines of all time was recently retired in favor of Joan Jett’s Bad Reputation. Oddly, the brand sold the rights to the 38-year-old jingle at auction. It netted only $90k. Guess the market for old jingles isn’t so hot.

7. Alka-Seltzer: “Plop plop fizz fizz”

“Oh, what a relief it is” to get this jingle out of your head. It was penned in 1976 and was so popular Sammy Davis Jr recorded a version.

Bonus Sammy Davis Jr version:

6. Kit Kat: “Give me a break”

Ever balance a wheelbarrow on your nose? Not sure how they found that guy. Anyway, “give me a break of that Kit Kat bar” lives in our consciousness whether we like it or not.

5. McDonald’s: “I’m Lovin’ It”

What is the famous John F Kennedy quote? “Success has many fathers”? Well, this jingle has many writers. Justin Timberlake recorded it. Pusha T claims to have written it. But the credit goes to Germany’s Heye ad agency. No matter who wrote it, “I’m Lovin’ It” endures.

4. Tie: Oscar Meyer: “I’d love to be an Oscar Meyer wiener” and “My bologna has a first name”

We have one simple, silly jingle that has been burned into our brains since the sixties, and another that taught us how to spell. I mean, really, isn’t it baloney spelled with a ‘y’?

3. Meow Mix: “Meow, meow, meow, meow…”

We all know cats can talk. Thank you, Meow Mix, for providing subtitles and this contagious jingle.

2. Chili’s: “I want my baby back (ribs)”

Okay, who knew Justin Timberlake did a version of this one too? Did he need the money or did he do it for the ribs? And, of course, barbeque sauce.

1. Coca-Cola: “I’d like to teach the world to sing”

Thank you Jon Hamm for writing this one. Only kidding. Coca-Cola was ahead of its time with this nifty anthem of inclusiveness. What’s not to love? (Except for the G Love Coke Zero remake. Spare yourself. Don’t Google it. Just don’t.)

Honorable Mentions:

  • Almond Joy: “Sometimes you feel like a nut”

  • Big Red: “Kiss a little longer”

  • Bud Light: “Real men of genius”

  • Bumble Bee Tuna: “I love Bumble Bee tuna”

  • Burger King: “Have it your way”

  • Cellino & Barnes: "The injury attornies"

  • Chia Pet: “Chi-chi-chi-chia”

  • Coronet: “Extra value is what you get”

  • Dr Pepper: “Wouldn’t you like to be a pepper too?”

  • Goldfish: “The snack that smiles back”

  • Huggies: “I’m a big kid now”

  • Kay Jewelers: “Every kiss begins with Kay”

  • Kars4Kids: “1-8-7-7 Kars4Kids”

  • Klondike Bar: “What would you do?”

  • Liberty Mutual: “Liberty, liberty”

  • Lowenbrau: “Let it be Lowenbrau”

  • Lucky Charms: “They’re magically delicious”

  • Mennan: “By Mennan”

  • Mentos: “The fresh maker”

  • Miller: “If you’ve got the time, we’ve got the beer”

  • My Buddy: “My Buddy”

  • Nationwide: “On your side”

  • Pepto-Bismol: “Diarrhea”

  • Quick Gems: “Quick Gems by Conair”

  • Ricola: “Ricolah!”

  • Slinky: “Everyone knows it’s Slinky”

  • Stanley Steamer: “Makes your home cleaner”

  • State Farm: “Like a good neighbor”

  • Subway: “Five dollar footlong”

  • Tootsie Roll: “Whatever it is I think I see”

  • Twinkle Toes by Skechers: “Sketchers’ Twinkle Toes”

Special editor’s pick: Carvel: “America’s freshest ice cream”

If you know what Cookie Puss is or Fudgie the Whale, then you know what Carvel is. The ice-cream chain in in the northeast absolutely blanketed the airwaves during the eighties with lots of goofy ads. However, this jingle always remained in my head. It’s crying to be sampled. Hear that JT? This is your big chance.

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