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Creative Spirits Drinks

Kopparberg launches Stick or Twist campaign to mix up cocktail market

By Taruka Srivastava, Freelance journalist

June 8, 2022 | 2 min read

Swedish cider brand Kopparberg has launched the ‘Stick or Twist' marketing campaign to mix up the cocktail market, three years after it first moved into the spirits category.

The campaign showcase Kopparberg Twist as the perfectly refreshing way to enjoy Kopparberg’s premium and deliciously fruity spirit range

The campaign showcases Kopparberg Twist as the perfectly refreshing way to enjoy Kopparberg’s gin / Kopparberg

‘Stick or Twist’ spotlights how customers typically stick to just one of the brand’s flavored spirit bottles, and urges them to try the wider range. Out-of-home (OOH) adverts placed in Holland Park and Old Street display the colorful Stick or Twist campaign posters, with models carrying the new Twist drink in their hands.

The campaign – created by Kopparberg’s lead creative agency Neverland – will run nationally across OOH and social, as well as in-store. The product will also be promoted across the off-trade throughout the summer. The media is managed by The7stars and Shopper Marketing, and experiential is managed by Quantum.

Rob Salvesen, head of marketing for Kopparberg UK, said: “The Kopparberg Twist has totally flipped our approach to spirits on its head – we’re bringing colorful and refreshing fruity flavor to our consumers’ world in a refreshing way.”

This comes shortly after the brand – built on its cider products – made its entry into the competitive spirits market in 2019. They have further expanded their gin range with more flavors, and launched the flavored rum and vodka in 2020 and 2021 respectively.

Simon Massey, co-founder of Neverland, said: “Solving a problem for Kopparberg and serving up something refreshing and delicious to the consumer from product to comms is in many ways the perfect project for Neverland.”

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