Agencies Mergers and Acquisitions Capgemini Invent

Rufus Leonard brand to be retired after Capgemini acquisition


By Sam Bradley | Senior Reporter

June 7, 2022 | 2 min read

Consultancy group Capgemini has acquired London design agency Rufus Leonard for an undisclosed sum.

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Capgemini has acquired Rufus Leonard, a London indie design shop / Capgemini

With 70 staff and a London office, Rufus Leonard provides design and experiential marketing services to clients such as insurers Axa and the AA, the World Wildlife Fund, and Anglia Ruskin University.

The agency will be folded into Capgemini agency Frog, and the Rufus Leonard brand discontinued. WY Partners advised on the deal.

The agency recently ranked 6th in The Drum’s Independent Agency Census for its strong financial performance relative to the company’s headcount.

Capgemini Invent's current agency roster includes Frog, social change consultants Purpose, and engineering and design firm Synapse.

Cyril Garcia, chief executive officer of Capgemini Invent and group executive board member said: ”Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact.

”Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our Frog offerings in the UK. Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the group.”

Neil Svensen, chairman and founder of Rufus Leonard, added: “Capgemini’s global scale and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities. We are excited by the Group’s approach to incorporating data into its customer-centric design services, as well as its highly complementary culture and client base.”

Agencies Mergers and Acquisitions Capgemini Invent

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Rufus Leonard

Rufus Leonard is an independent agency who builds category-defining service brands through design & technology. We act as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice. Our services help brands define their unique promise then – crucially – deliver it across how they think, look and speak, how they interact with customers, how they harness innovations, and how they rally their people. We’ve been helping service brands retain, regain or define their categories for over 30 years, including British Gas, BBC, Lloyds Banking Group, Pinsent Masons, British Red Cross, The Gym Group, The Student Hotel, and London Business School.

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