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Pinkies out: Velveeta’s cheese-scented nail polish is now a reality


By Audrey Kemp | LA reporter

June 7, 2022 | 3 min read

Unapologetic fans of Velveeta’s processed cheese product can now sport nail art that looks and smells like their favorite snack, thanks to Velveeta’s latest stunt.

cheese nails

Be the big cheese with this limited-edition nail polish

The Kraft Heinz Company brand has launched a limited-edition line of cheese-scented nail polish, called the ‘Pinkies Out Collection,’ in partnership with London-based beauty brand Nails.INC.

Available on and while supplies last, the new collection includes a $15 red and yellow nail polish duo in ‘Finger Food’ and ‘La Dolce Velveeta.’ There’s also the ‘That’s La Dolce Velveeta’ nail stickers, which mimic the look of melted cheese and retail for $5. The shades feature Nails.INC’s long-wear formula and patented wide-hugging brush for an application that’s as smooth as melted cheese.

“Velveeta is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy – nail polish?” Kraft Heinz senior brand communications manager Kelsey Rice said in a statement. “Our Velveeta ‘Pinkies Out Polish’ gives pleasure seekers everywhere an irresistible new way to show the world that they are living ‘La Dolce Velveeta’ by living pinkies out.”

Although the brand released fake skincare products last year, the nail polish line is no gag. The Pinkies Out Collection furthers the ‘La Dolce Velveeta’ campaign, which aims to revamp the 100-plus-year-old brand. Late last year, the brand launched the new tagline. It also updated its logo for the first time in two decades. La Dolce Velveeta’s platform centers around seeking and embracing pleasure and living life ‘pinkies out.’

Other less-than-healthy brands are also pulling stunts to get people’s attention. Last month, Steak-umm released a mock line of bedsheets that look like beef, while ELF Cosmetics has stayed busy releasing real, limited-edition eyeshadow palettes in collaboration with Chipotle and Dunkin’ Donuts.

More information can be found on Velveeta’s Instagram or on Fans are encouraged to flaunt, post and share their Pinkies Out manicures by tagging @velveeta on Instagram, @CheesyVelveeta on Twitter and @Velveeta on Facebook using the hashtag #LaDolceVelveeta.

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